It won't be long now. Most of us are putting the final touches on our show preparations. Where is the hotel again? What time is my flight? What vendors do I need to see?
Well, you need to see us, of course. Why? Well, that is a good question and I hope I can answer it for you.
To Show Value
Our strategy is a bit different and so are our goals. We started Fleming & Clark back in 2006 with the goal of providing quality products that we would not only like and use ourselves, but at a price that offered real value. While our products might appear expensive to some, to those in the know, they represent a genuine value. We challenge you to find products with the same quality, natural materials that are made in Italy at a price even close to what we offer. We haven't seen it done anywhere else.
To Offer An Alternative to the Same Old Thing
In our market, there are arguably 2-3 competitors. An English company, an American company, and an Italian company who makes most of their US-offered products in Asia. Given this, we believe that offering true Italian-made and designed products provides the consumer a new choice and with a level of styling and design previously unavailable. Given the additional pressure on retailers this year, we believe that setting yourself apart from the crowd will offer differentiation and create interest. You will not be offering a “me-too” product. Customers will be getting heirloom quality field gear in the classic European tradition. At the same time, the products speak for themselves and need no explanation. You merely have the enjoyable task of pointing out the quality and features that make the products unique and a good value.
Well, there are two good reasons to chew on. Stop by the Fleming & Clark booth to come up with your own. We look forward to seeing you there!
Patrick
